A NEW BRAND IDENTITY FOR SANNE
Sanne is a leading independent corporate, fund and trust administration business, headquartered in Jersey and with offices in nine international jurisdictions. Liquid was commissioned to refresh the brand identity to reflect the way that the company had changed through rapid organic growth.
We started the process by interviewing all key stakeholders, then crafted a set of key messages written in a warm and engaging tone-of-voice. We developed ‘The difference’ - a new topline thought for the group designed to help us communicate Sanne’s vision and values. New portraiture was commissioned and a new minimalist brand identity designed. The new style was applied to all communications material. This was then implemented around the world, providing teams from St Peter Port to Singapore with a consistent and contemporary new look.