Tri island support
Liquid first began working with Rossborough in Jersey but recognising the benefits of professional support, we were then appointed on a tri-island basis working with the insurance broker in both Guernsey and Jersey as well as in the Isle of Man. While all operating under the same name and brand identity, each island is at very different stages of its development with each one offering comprehensive insurance solutions to multiple target audiences including personal lines, private clients and corporate.
In addition, Rossborough does not have a dedicated internal marketing resource and so Liquid reports to directly to the directors in each of the islands to ensure that each office has the communication tools it requires while also liaising directly with the managing director on all group activity. It is a complex balancing act to ensure that group activity is relevant and meaningful to all three islands and all departments and that specific business line or jurisdictional activity is representative to the revenue it generates and the potential for growth.
We also manage the marketing budget which covers group activity including PR, marketing material and online, as well as each island’s own initiatives including PR and events.
Liquid’s approach is truly integrated and almost every piece of activity will incorporate our PR, marketing and design expertise. As a result of our professional support, Rossborough now has a more joined up approach to its communication while retaining individual jurisdictional activity which reflects the position of the three offices in their island marketplace.