MANAGING REPUTATIONS, ACHIEVING OBJECTIVES
We offer our clients clear, effective PR consultancy, helping them achieve their business and communications objectives within budget and on time.
Our philosophy is to provide focused advice and counsel to enhance marketing and business development planning and execution. Liquid aims to help you achieve your goals, whilst heightening awareness, reputation and perception of your brand.
Liquid provides senior public relations consultancy working with in house teams to streamline messages, develop the position of a product or service and to ensure the careful management of reputations.
Strategic advice is developed so that it underpins an organisation's business plan and delivers real 'bottom line' results. Our philosophy is to provide focused, clear counsel to assist marketing and business development planning and execution.
We're expert in both proactive and reactive national and international media relations, online and offline, through digital, broadcast and print. This includes idea generation and drafting, writing, editing and issuing press releases and articles. We also provide a fully outsourced press office function to deal with everything - from routine enquiries to crisis management. Where possible, we like to work with our clients to establish a framework for measurement based on the Barcelona Principles. Good PR should generate outcomes and not be measured primarily by inputs or outputs, such as press cuttings.
From researching to writing copy, we can help your organisation communicate with clarity. Our experience includes drafting and editing both online and traditional collateral, including websites, brochures, reports and newsletters. We also craft and edit feature material, speeches and presentations.
We have substantial experience in crisis communications and are experienced in the strategic and practical preparation of procedures, table top exercises and post-incident/accident company repositioning.
The team has dealt with a range of situations including a fatal plane crash, industrial tribunals, fraud cases, incorrect dispensing of prescriptions, product recall, BSE/CJD, foot and mouth and murder.
Liquid advises clients on their corporate social responsibility activity to avoid any allegations of 'greenwashing'. CSR is undertaken and engaged with to not only provide a community link but to help build brands and awareness. Industry guidelines on CSR are followed at all times.
Engaging, motivating and energising employees has never been more important. Instilling strong values and communicating core messages can make the difference between effectiveness and inefficiency. Liquid can work with your business and your brand to maximise your internal communications but cutting out the noise and clutter and connecting with authenticity.
LIFESTYLE & CONSUMER PR
With an in-depth knowledge of the consumer press, Liquid establishes contacts and provides feature ideas for a wide range of lifestyle media - from TV to lifestyle magazines. Understanding the unique target audiences, we ensure that all communications are tailored and targeted effectively.
Connecting with today's diverse and fragmented media can be a daunting prospect. To communicate concisely and with clarity can make a substantial difference to your recognition and how you are perceived. Liquid has a wealth of media training experience having worked with both government and top UK business leaders.
We have connections and experience in government affairs and lobbying. From party conferences and working with APPGs to select committee debates, Liquid provides discreet and comprehensive expertise within this highly specialist area.
Trade & B2B PR
From targeting the trade press to vertical media, Liquid tailors the story and the message as appropriate. This activity can dovetail with conferences and events in order to ensure a seamless approach. Our consultancy service also includes a broader range of business drivers - from stakeholder mapping to assisting with business development strategy and activity.