CREATING THE NWP6 IDENTITY
NWP6 is a visionary and innovative company that offers practical solutions to the challenge of natural resource depletion in locations around the world. In short, NWP6 grows food, utilising energy and water in a highly efficient eco-friendly way. The company’s hydroponic technology is currently in use in 20 countries.
Liquid’s design challenge was to communicate NWP6’s ecological values in a vibrant and contemporary way, avoiding the ‘green’ cliches often employed when branding this sector. Contemporary muted tones were applied to a traditional typeface to create a wordmark that looks modern but reflects the company’s environmental focus. A set of simple icons were drawn to represent food, energy and water, the encapsulation of NWP6’s sustainable agenda.