CREATING THE HAWKSFORD THOUGHT PAPER
Hawksford, the world’s largest independent wealth structuring company engaged Liquid to manage their local, regional, national and international PR strategy and tactical activity. As part of our brief ‘to create differentiation’ we developed the idea of a ‘thought paper’ that would create debate and awareness and help reinforce Hawksford’s new branding and strapline.
We designed a large-format printed book which contained contributions from thought leaders about their area of specialism e.g. retail, transport society, the media, the economy, education, sport in 20-30 years time. The publication was launched at an event in the Churchill Room at the House of Commons which was organised by Liquid
Liquid was responsible for the concept, the contributors, the copy and editing,