HAWKSFORD'S HOUSE OF COMMONS EVENT INVITATION
The event launch of Hawksford's Thought Paper in the Churchill Room at the House of Commons demanded an invitation with a difference. Conscious that our invitees receive many invitations to corporate events in London, we wanted to ensure that the prestigious venue was highlighted. To achieve this we designed an invitation with a plain white cover which required the recipient to tear off a strip to open it. As the strip was removed, the date and venue were revealed against a bright band of Hawksford's corporate colour. As a result, take up for the event was extremely high and the event itself was a huge success, generating significant media coverage for Hawksford and winning Liquid a series of industry awards.