Highlighting relations

After a period of turbulence which had led to a decision to maintain a low profile, the GTA University Centre appointed an interim CEO in November 2013. Having previously worked with Liquid’s PR directors, we were appointed without a pitch to provide PR consultancy. During the past two years, the GTA has undergone a comprehensive restructure and reorganisation to enable it to be meet the training needs of the island. During that time, Liquid has been responsible for all media relations and has successfully raised the profile of the senior team members and highlighted why the changes have been made and the reasons behind it while also promoting the numerous courses and events being organised on a monthly basis.