BRAND IDENTITY for ERUDITION SCHOOLS TRUST
The Erudition Schools Trust is a ground-breaking and forward thinking UK-based education provider and proposed Academy and Free School sponsor. Liquid created the brand identity and all launch communication material for EST. The design of the identity features an icon made up of three circles overlapping and interacting to form a single shape. This represents the three elements in the educational chain, namely the students, the school and Erudition Schools Trust. The icon is used as an illustrative element across all communications material and combines with a vibrant colour palette and contemporary typeface to provide a clear and cohesive brand identity.