HELPING LAUNCH A GLOBAL BRAND
Liquid was appointed by Ogier Fiduciary Services in 2014 to deliver a global PR strategy to launch and raise awareness of their new brand identity, Elian, following a management buyout. Elian specialises in corporate services, fund services, private wealth and capital services with 500 professionals across 10 international locations.
By building close relationships with Elian’s management, Liquid helped shape key messages for the group and each individual service line. Through a concerted and targeted media relations campaign, Liquid achieved a broad range of jurisdictional and trade coverage and arranged interviews with selected key media to build the profile of both senior personnel and the brand.
Liquid continues to work as Elian's PR partner, helping the company to shout about strategic international developments and its many sector specialisms. More recently, Elian needed to raise the profile of its world-first due diligence app to the corporate services world. Drawing on our media relation skills and relationships, Liquid secured demonstrations of, and interviews on, the innovative app with journalists from Compliance Matters, Private Funds Management, BL Global, Hedge Funds Manager Week and the Jersey Evening Post. The media release and resulting demonstrations and interviews achieved 17 items of coverage, including extended articles in in-flight magazine Blue Skies and Practical Law Magazine.