communicating ecological values with vibrancy
NWP6 is a visionary and innovative company that offers practical solutions to the challenge of natural resource depletion in locations around the world. In short, NWP6 grows food, utilising energy and water in a highly efficient eco-friendly way.
The company's hydroponic technology is currently in use in 20 countries. Liquid's design challenge was to communicate NWP6's ecological values in a vibrant and contemporary way, avoiding at all costs the 'green' cliches often employed when branding this sector. Colours were carefully chosen to reflect the exciting nature of the company's hydroponic technology.
These contemporary muted tones were applied to a traditional typeface to create a wordmark that looks modern but reflects the company's environmental focus. A set of simple icons were drawn to represent food, energy and water, the encapsulation of NWP6's sustainable agenda.
