Creating a new identity and launching a website to showcase a luxury proposition

Nine of Jersey's leading 4 and 5 star hotels working together commissioned Liquid to shape and develop a cohesive brand identity and write, design and build a website to showcase their proposition.

Liquid created 'Luxury Jersey Hotels' in order to help counter Jersey's reputation as a tired, unfashionable tourist destination and help reposition the island to affluent prospective visitors, especially in the UK.

Using a Google AdWords pay-per-click campaign, we geo-targeted an area in a radius around Gatwick Airport, Jersey's main hub. After establishing the brand and differentiating it from the generic Tourism corporate identity, we handed brand ownership back to the Luxury Jersey Hotels group.