Jersey International Business School: Brand creation and launch
At the beginning of 2010, Liquid was engaged to create an develop the brand and positioning for the Jersey International Business School (JIBS), the island's largest provider of professional training. Working closely with the board and the marketing team, we shaped the key messages to differentiate JIBS in the market.
A vibrant yet businesslike identity was created to reflect what the client described as 'a mosaic of learning'. The lively colour palette was paired with a strong typographical approach on advertising and marketing collateral. The newly developed elements of the identity were applied across all brand touchpoints including the interior and exterior of the new JIBS building, signage, ambient media, a new website, launch invitations and a 200-page prospectus.
All current JIBS marketing material is handled by an internal team using design styles set by Liquid.
