BAKER & PARTNERS: NEW CORPORATE IDENTITY AND INTEGRATED MARKETING CONSULTANCY
Baker & Partners is a Jersey law firm specialising in litigation, financial services regulation, crime, international co-operation and insolvency. It has an excellent international reputation and some of the world's largest financial institutions and organisations such as the World Bank, the International Monetary Fund and the United Nations have employed its legal skills and expertise.
Liquid rebrand the firm in 2011, working closely with the company's marketing team to reshape the brand identity, marketing material, advertising and website. A clean and unfussy wordmark was developed and paired with a colour palette of dark grey accented with orange. The contemporary design style is amplified through an advertising campaign, featuring headlines linking pairs of words joined by an ampersand. The new identity provides Baker & Partners with cut-through in a sector where marketing cliches are all too common.
Liquid provides ongoing strategic marketing and communications consultancy for the firm, as well as delivering tactical communications - from collateral to media relations.
