putting irish food on the menu
Liquid works alongside the UK in-house team of the Irish Food Board to meet a national PR brief to raise awareness and create positive perceptions of Irish food, drink and horticulture to both consumers and trade. Our campaigns seek to leverage and maximise exposure through events such as Bord Bia’s Irish Food Market in Trafalgar Square.
Over a four-week period around St Patrick’s Day 2014, media activity orchestrated by Liquid generated coverage with an audience of over 33 million, with 17 mentions in national media, including Radio 2, Daily Telegraph and Waitrose Weekend magazine. The Irish Food Market itself attracted more than 75,000 visitors – the biggest crowd the event had ever enjoyed.
We also work in partnership with key stakeholders such as Ocado, creating campaigns like the bloggers’ cookery challenge, where entrants create a St Patrick’s Day three-course meal for four on a budget of just £50.