As part of my MSc Corporate Communications and Public Affairs university course, we were encouraged to complete a one month work placement in either the communications, media or marketing industry.
Through my search, I came across Liquid and after sending my C.V. and cover letter, I met with the CEO Lis Lewis-Jones and was immediately impressed with the company, its culture and their clients and staff. I completed a four week placement, working on a range of national and international clients across the food and drink, and education sectors, and left with a wealth of knowledge and invaluable experience that encouraged me to pursue a career in the industry.
Following my master’s degree, I was offered a full-time role at Liquid as an account executive and was quickly promoted to senior account executive just nine months later. I’m now involved with, or manage, a number of Liquid’s key clients, with work ranging from social media, media relations and event management amongst others. I would urge anyone with an interest in the industry to seek work experience because it is really what sets you apart when applying for jobs following university – the more knowledge and experience you can bring to a role, having worked with real life clients, the better.
My top tips for approaching a placement in the PR industry:
- Ensure your application impresses and make sure there are no spelling mistakes or poor grammar
- Once you’ve got interviews set up, plan your journey in advance – there’s nothing worse than turning up stressed or even late!
- Familiarise yourself with the company, the employees, their clients and the type of work they do
- Think up questions to ask in advance – the future of the business, how do they approach new business, day to day roles etc.
- Prepare examples from previous work experience or university/employment activity in which you’ve shown skills that relate to their work. This doesn’t have to necessarily be PR-related, it can include transferrable skills such as team management, organisation, communications skills, problem solving etc.
If you’re looking for work experience in a buzzing communications agency send your C.V. and cover letter to email@example.com before 30th April to apply for our summer internship programme.