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When working with clients, we strive to utilise all appropriate
mediums available. We view this as crucial to developing a fully
rounded brand, honing messages and ensuring those messages reach
and have an impact upon audiences and markets.
Filming with chef Felice Tocchini recently on behalf of Scott
Farms reminded me about the value of delivering not just the
highest quality content, but also content that can be used across
diverse platforms. A short film promoting sweet potato recipes can
be tailored for both corporate and consumer audiences, shown at
trade fairs, broadcast via social media, narrowcast to the news
media and showcased internally for the client and their business
partners.
Quality content is an asset worth investing in - including great
copy, sharp images, good design, eye-catching broadcast media and a
content-rich up to date social media presence. Delivering quality
in only one medium is not enough, however. Consistently excellent
content is what will drive deliverables for clients and build a
brand. Investing across the board will produce results with maximum
punch to enhance and build a successful campaign.
The results of our filming will shortly be available at lovesweetpotatoes.com - the world's
first website and media portal dedicated to the humble sweet
potato. Highlighting the sheer versatility of the product through a
series of mouth-watering recipes shows the sweet potato at its
best. But the film's use across a range of mediums - both trade and
consumer, to both internal and external audiences, is what will
help drive value and maintain quality across everything developed
for the lovesweetpotatoes.com campaign.
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