As the BBC continues to migrate north, does London's PR circuit need to follow suit? Whilst the BBC is not the epicentre of the media world, it's generally well respected as a news and information source. One major outcome of th...
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A TLG survey recently found that opinion formers believe the UK media are consistently negative about UK prospects. The barrage of negativity comes not just from the left, but the right too. The focus for the TLG study was on the ec...
Gone are the days when businesses felt 'doing social media' was covered by having a Facebook page or Twitter account. It used to be commonplace for poor profiles to be left uncared for, with virtual tumbleweed rolling b...
The media is one of our greatest assets, which is why building and maintaining good relationships with them is a key to successful PR. Sometimes we love them and at other times less so. Having worked as a journalist, I kno...
When working with clients, we strive to utilise all appropriate mediums available. We view this as crucial to developing a fully rounded brand, honing messages and ensuring those messages reach and have an impact upon audiences and ...
The most recent benchmark survey of 1,300 PR practitioners by PR Week and the PRCA revealed just how different the profession is to just two years ago. If I think back even further to the beginning of the 21st...
As one of the leading UK consultancies dealing with the education sector, Liquid works with more than 50 schools, academies and colleges, communicating with both young people and their parents. From pester power to peer pr...