I'm a sucker for brands. I haven't always been, but more recently I've become obsessed with the relationship we have with certain brands. Take Apple for example. The company's whole ethos is based on building a brand that ...
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Ironically, as mobile phone ownership rises, so the volume of calls made from them is diminishing. Whilst text messages and emails have increasingly become the preferred currency of communication, so calls have become a secondary fu...
In December last year, my daughter Caitlin was born - she's part of a generation who are apparently known as digital natives. She is surrounded by toys, but none hold her attention if a remote control, smartphone or tablet ...
According to a recent study by Econsultancy, just 38% of companies have a ...
Today's the day. It's the culmination of years of effort by the Obama and Romney campaigns to seek to vault their man into the highest office on the planet. Thousands of paid staff, hundreds of thousands of volunteers and ...
In 2010, Les Bourgs Hospice launched Guernsey's biggest ever fundraising campaign with the aim of raising £4m. to demolish the existing hosp...
Forget smashing the sound barrier, the latest record breaking stunt has raised the bar to the next level in getting the world talking. The
Is it me, or is there a sort of media coverage tennis match - BBC vs. News International in play at the moment? First serve to News International with its almost vitriolic coverage of the BBC's involvement in the Jimmy Savi...
Now, I'm a PR girl rather than a marketing bod, but even I can see the potential in the Western world's spookiest holiday. Halloween is big business in the UK. The supermarkets are stocked with pumpkins, plastic skeletons a...
The makers of Monster, the top-selling energy drink in the United States, are in the midst of a nightmare scenario: their product is being linked to the death of a child. Monster, which contains the caffeine equivalent of s...
