Brand loyalty - Christmas style!

by Gemma Long | Leave comment

I'm a sucker for brands. I haven't always been, but more recently I've become obsessed with the relationship we have with certain brands. Take Apple for example. The company's whole ethos is based on building a brand that ...

READ MORE

Mobile communication: evolution & adaptation

by Gemma Long | Leave comment

Ironically, as mobile phone ownership rises, so the volume of calls made from them is diminishing. Whilst text messages and emails have increasingly become the preferred currency of communication, so calls have become a secondary fu...

READ MORE

Digital natives - pen aliens?

by Katrina Bray | Leave comment

In December last year, my daughter Caitlin was born - she's part of a generation who are apparently known as digital natives. She is surrounded by toys, but none hold her attention if a remote control, smartphone or tablet ...

READ MORE

Are you a publisher yet?

by Matthew Robins | Leave comment

According to a recent study by Econsultancy, just 38% of companies have a ...

READ MORE

Integrated campaigns - incredible influence

by Jason MacKenzie | Leave comment

Today's the day. It's the culmination of years of effort by the Obama and Romney campaigns to seek to vault their man into the highest office on the planet. Thousands of paid staff, hundreds of thousands of volunteers and ...

READ MORE

PR plays fundraising role

by Katrina Bray | Leave comment

In 2010, Les Bourgs Hospice launched Guernsey's biggest ever fundraising campaign with the aim of raising £4m. to demolish the existing hosp...

READ MORE

Social media gives brands wings

by Luke Jackson | Leave comment

Forget smashing the sound barrier, the latest record breaking stunt has raised the bar to the next level in getting the world talking. The

READ MORE

BBC v News International

by Nickie Aiken | Leave comment

Is it me, or is there a sort of media coverage tennis match - BBC vs. News International in play at the moment? First serve to News International with its almost vitriolic coverage of the BBC's involvement in the Jimmy Savi...

READ MORE

Halloween - carving a hole in the recession

by Gemma Long | Leave comment

Now, I'm a PR girl rather than a marketing bod, but even I can see the potential in the Western world's spookiest holiday. Halloween is big business in the UK. The supermarkets are stocked with pumpkins, plastic skeletons a...

READ MORE

A Monster problem

by Lis Lewis-Jones | Leave comment

The makers of Monster, the top-selling energy drink in the United States, are in the midst of a nightmare scenario: their product is being linked to the death of a child. Monster, which contains the caffeine equivalent of s...

READ MORE