I'm a sucker for brands. I haven't always been, but more
recently I've become obsessed with the relationship we have with
Take Apple for example. The company's whole ethos is based on
building a brand that ...
Ironically, as mobile phone ownership rises, so the volume of
calls made from them is diminishing. Whilst text messages and
emails have increasingly become the preferred currency of
communication, so calls have become a secondary fu...
In December last year, my daughter Caitlin was born - she's part
of a generation who are apparently known as digital natives.
She is surrounded by toys, but none hold her attention if a
remote control, smartphone or tablet ...
According to a recent study by Econsultancy, just
38% of companies have a ...
Today's the day. It's the culmination of years of effort by the
Obama and Romney campaigns to seek to vault their man into the
highest office on the planet.
Thousands of paid staff, hundreds of thousands of volunteers and
In 2010, Les Bourgs Hospice
launched Guernsey's biggest ever fundraising campaign with the aim
of raising £4m. to demolish the existing hosp...
Forget smashing the sound barrier, the latest record breaking
stunt has raised the bar to the next level in getting the world
Is it me, or is there a sort of media coverage tennis match -
BBC vs. News International in play at the moment?
First serve to News International with its almost vitriolic
coverage of the BBC's involvement in the Jimmy Savi...
Now, I'm a PR girl rather than a marketing bod, but even I can
see the potential in the Western world's spookiest holiday.
Halloween is big business in the UK. The supermarkets are
stocked with pumpkins, plastic skeletons a...
The makers of Monster, the top-selling energy drink in the
United States, are in the midst of a nightmare scenario: their
product is being linked to the death of a child.
Monster, which contains the caffeine equivalent of s...