Professionals purchase: a perspective lost in many sales strategies

by Jason MacKenzie | Leave comment

David Maister is one of the smartest business thinkers I've come across, especially when providing insights into running professional services firms. ...

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Rhetoric. Your key to persuasive communication?

by Jason MacKenzie | Leave comment

Rhetoric is a sadly neglected concept in creative communication. It is much maligned and sullied by connotations of sophistry and spin. Yet it's a potent tool for persuasion, influence and engagement. Aristotle's enca...

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The 'news' paper is dead

by Clive Booth | Leave comment

If (like me) you've been wondering what the effect of the demise of the News of the World might have on circulation figures, you might be interested to take a look at what the overall national newspaper picture was like b...

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