There's been much excitement across our four offices today - and here's why. After months of negotiations and working with professional advisers, we have merged UK based Liquid PR with our friends in the Channel Islands, One ...
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I was reminded last week of the value of client relations. I was lucky enough to work on a project with first-time novelist Mary Horlock, who has recently launched The Book of Lies. She was in Guernsey to promote the book, which...
In the age of austerity there's little appetite for the self-indulgent designer, and rightly so. We've all worked with creatives who have a tendency to abandon the brief and set off instead in the blind pursuit of something that wil...
More money is wasted on sponsorships than on any other aspect of marketing communications. It's a strong statement, but it's my conviction. Sergio Zyman, formerly chief marketing officer at Coke highlights the all-too-ofte...
I struggle to explain to people what I do for a living. When I boil it down, it's very simple. This is the sum total of what I know and do on a day-to-day basis... I ask four questions of clients and prospective client...
Less than a decade ago, the two communications tools available online were websites and emails. Today, the digital space is becoming increasingly vital and the tools used to maximise effectiveness are multiplying and morphing at an ...
When Manchester Police started to tweet, it made the national news. Forces across the country started to pick up the Twitter baton and now, at Liquid we are following a variety of local officers and even a happy tweeting police dog:...
Communication is a simple but effective way of describing to a client what their public relations activity should encompass. However, equally important but often forgotten, is the ability to listen carefully. It was Socrat...
For the last week, we have all watched in amazement at the terrifying and devastating catastrophe, which has unfolded in Japan. Natural disasters appear to be increasing in number or is it simply that we ar...
