Branding places

by Perry Buck | Leave comment

Showing sixth form students from Kent around Birmingham recently was an eye opener. Many of them were a little wary at first, having only media-inspired depictions of the UK's second city to go by. Once we...

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Clarity and brevity

by Lis Lewis-Jones | Leave comment

Today we want information in 140 characters. We read newspapers and listen to the radio via the internet. Communication is constantly changing. Amid the noise, in order to create standout, we must craft messages that are targe...

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ALWAYS TELL THE TRUTH

by Perry Buck | Leave comment

Former BBC chief communications adviser Donald Steel spoke at joint PRCA/Liquid conferences in Jersey and Guernsey last week. His three themes were the power o...

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Spend up - confidence down?

by Katrina Bray | Leave comment

Last week's Bellwether Report, which surveys marketing budgets and confidence shows that expenditure has incre...

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