Over the past few years, millions of us have responded to
Twitter by telling our followers what we're up to. It quickly
became a new way of communication; pushing information out and
receiving comments back. The ability to retweet m...
Showing sixth form students from Kent around
Birmingham recently was an eye opener. Many of them were a
little wary at first, having only media-inspired depictions
of the UK's second city to go by. Once we...
Today we want information in 140 characters. We read
newspapers and listen to the radio via the internet. Communication
is constantly changing. Amid the noise, in order to create
standout, we must craft messages that are targe...
Former BBC chief communications adviser Donald Steel spoke
at joint PRCA/Liquid conferences in Jersey and Guernsey
last week. His three themes were the power o...
Last week's Bellwether Report, which
surveys marketing budgets and confidence shows that expenditure has
We know the value of a varied diet. Whilst we might not be
able to articulate the optimum protein/carb balance or agree
on which plans are truly beneficial, we certainly seek
I often co...
David Maister is one of the smartest
business thinkers I've come across, especially when providing
insights into running professional services firms.
Rhetoric is a sadly neglected concept in creative communication.
It is much maligned and sullied by connotations of sophistry
and spin. Yet it's a potent tool for persuasion, influence and
If (like me) you've been wondering what the effect of the
demise of the News of the World might have on circulation figures,
you might be interested to take a look at what the overall national
newspaper picture was like b...
As if any further indication was needed that print media
is changing, the architect of BBC's iPlayer has been appointed to lead a
major UK n...