'What's happening?'

by Lis Lewis-Jones | Leave comment

Over the past few years, millions of us have responded to Twitter by telling our followers what we're up to. It quickly became a new way of communication; pushing information out and receiving comments back. The ability to retweet m...

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Branding places

by Perry Buck | Leave comment

Showing sixth form students from Kent around Birmingham recently was an eye opener. Many of them were a little wary at first, having only media-inspired depictions of the UK's second city to go by. Once we...

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Clarity and brevity

by Lis Lewis-Jones | Leave comment

Today we want information in 140 characters. We read newspapers and listen to the radio via the internet. Communication is constantly changing. Amid the noise, in order to create standout, we must craft messages that are targe...

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ALWAYS TELL THE TRUTH

by Perry Buck | Leave comment

Former BBC chief communications adviser Donald Steel spoke at joint PRCA/Liquid conferences in Jersey and Guernsey last week. His three themes were the power o...

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Spend up - confidence down?

by Katrina Bray | Leave comment

Last week's Bellwether Report, which surveys marketing budgets and confidence shows that expenditure has incre...

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Digital & on-demand = dietary deficiency

by Jason MacKenzie | Leave comment

We know the value of a varied diet. Whilst we might not be able to articulate the optimum protein/carb balance or agree on which plans are truly beneficial, we certainly seek variety. I often co...

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Professionals purchase: a perspective lost in many sales strategies

by Jason MacKenzie | Leave comment

David Maister is one of the smartest business thinkers I've come across, especially when providing insights into running professional services firms. ...

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Rhetoric. Your key to persuasive communication?

by Jason MacKenzie | Leave comment

Rhetoric is a sadly neglected concept in creative communication. It is much maligned and sullied by connotations of sophistry and spin. Yet it's a potent tool for persuasion, influence and engagement. Aristotle's enca...

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The 'news' paper is dead

by Clive Booth | Leave comment

If (like me) you've been wondering what the effect of the demise of the News of the World might have on circulation figures, you might be interested to take a look at what the overall national newspaper picture was like b...

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Worth turning a page for

by Clive Booth | Leave comment

As if any further indication was needed that print media is changing, the architect of BBC's iPlayer has been appointed to lead a major UK n...

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