Three marketing lessons this Christmas

Yes, it’s honestly true. Christmas jumpers are now available for the whole family, including your pooch! Discount supermarket Aldi grabbed the festive headlines in one well-known red top newspaper to get people talking about the brand – and that’s something that are the big supermarkets always try to do at Christmas...

 

Why young chefs should enter catering competitions

Our in-house consultant chef, David Colcombe, recently judged the British Culinary Federation Young Chef of the Year Award at the University College Birmingham, so we asked for his thoughts on the importance of young chefs taking part in such prestigious competitions...

Why Black Friday can be a PR nightmare – pitfalls to avoid

With £3 billion up for grabs, it’s understandable why retailers and other businesses want to jump on the Black Friday shopping craze. This year, Black Friday is on Friday 25 November. However, there are PR hazards if previous years are anything to go by...

6 tips on setting up your own business from our CEO

Liquid’s Lis Lewis-Jones set up her business above her mother’s garage 12 years ago. In celebration of Global Entrepreneurship Week, she offers her best tips to help you on the road to success...

Savvy Harry turns the tables on the press

After weeks of media fervour about our favourite royal’s relationship status, Prince Harry once again dominated headlines today – this time on his own terms.

The prince released a damning statement condemning the harassment suffered by his girlfriend, Suits actor Meghan Markle...

Masters of content

Who is the Master of Content? was the first joint event by the CIPR and PRCA in the Midlands and it certainly didn’t disappoint.

Hosted by Midlands Insider editor Kurt Jacobs, the panel drew from the knowledge, experience and insight of Jon Harrison (One Black Bear), Mark Coyle (MC Digital Media) and Bob Hockenhull (BBC)...

Do charities need to work harder to gain support?

Run 30 minutes a day for 30 days to raise funds and awareness for Les Bourgs Hospice was the challenge. In theory, that didn’t sound too difficult I naively thought! The event is one of a series for Les Bourgs, which encourages islanders in Guernsey to do something every day for 30 days...

A spooky way to launch an album

Bands always find innovative ways to market their music. Remember Radiohead’s In Rainbows “pay what you want” album launch in 2007, or U2 giving away Songs of Innocence for free on iTunes? The success of these stunts is open to debate, but no one can deny how revolutionary they were in their time...

PR stunt or reinventing time? Hello #BeatTime #ClocksGoBack

Unless you’re Dr Who, you can’t change time. Or can you? Well, as the clocks go back in the UK on Sunday 29 October, it jigged Liquid memories about the fascinating story of Swatch .beat time.

There will always be debate about whether it was a PR stunt or a real attempt to change time, but back in 1998 beat time was billed as a response to an increasingly interconnected world thanks to the growth of the internet and the ‘problem’ of time zones... 

The proof is in the pudding

The day has finally arrived; it’s the final of The Great British Bake Off.

Whilst progressing to its usual on-screen recipe, publicly this year’s series has been mired in controversy following the revelation that it will move to Channel 4, with star ingredients Mary Berry and co-presenters Sue Perkins and Mel Giedroyc sticking with the BBC...

Killer clown craze hits PR strategies as Ronald McDonald goes into ‘hiding’

Okay, this is really getting out of hand. It comes to something when one of the most famous clowns on the planet is forced into hiding. Ronald McDonald is cutting back on his public appearances because bosses at McDonald's say they’re ‘mindful’ of the impact that the creepy clown craze is having.

The messages behind Paul Pogba’s £89m transfer and Olympics sponsorship

You could buy just THREE Paul Pogba’s for the price of Panasonic’s reported sponsorship of four Olympic Games. Manchester United have paid a world-record £89m for the French midfielder, while Panasonic have reportedly spent $350 (£268) million on an eight-year four Olympic Games sponsorship deal...