The messages behind Paul Pogba’s £89m transfer and Olympics sponsorship

You could buy just THREE Paul Pogba’s for the price of Panasonic’s reported sponsorship of four Olympic Games. Manchester United have paid a world-record £89m for the French midfielder, while Panasonic have reportedly spent $350 (£268) million on an eight-year four Olympic Games sponsorship deal...

Tech savvy foodies redefine healthy

Social media has had a hugely significant impact on our relationship with food.

#cleaneating, with an incredible 23,730,250 posts on Instagram, and the way it is portrayed on social media has changed the way millions of people consider their diet. Instagram is full of vibrant pictures of avocado on toast, add a poached egg to that and it’s all the better, chia seed puddings and green juices. #foodporn (93,910,761 posts on Instagram)...

Instant messaging kills conversations. Time for #DigitalDetox

Many Brits choose to text or instant message friends or family in the same room rather than have a conversation, according to the UK communications regulator.

Just over a quarter of UK adults (26%) said this happens at home, while around a third of teenagers (32%) have done so at school. The research from Ofcom also reveals that 40% of British adults felt they’d been ‘smart-snubbed’ at least once a week, which is when you’re ignored by somebody who is too engrossed in their smartphone...

Pantone paints a new palette

For all designers, Pantone books are the most powerful colour selection tool bar-none. synonymous with offline printed material. For decades their colour reference books have helped every designer on the planet choose colours...

A real life idol

When I was in my teens, I had posters of the girls I wanted to be like (Kylie Minogue) and boys I wanted to marry (Jason Donovan) – just like countless other teenage girls. But those celebs in the pages of the glossy mags, in the soaps and on the Top 40 on a Sunday night were a world away. I suspect only a fraction of what I knew about them was true, and there was no way for me to see what their life was like or to communicate with them. They remained on a pedestal, well stuck to my bedroom wall...

The word on the street

WHEN a single word is so synonymous with your brand that you have to trademark it you know you’re doing something right. Specsavers already owns a trademark for ‘Should’ve Gone To Specsavers’, which was approved in 2007. But now, the chain of opticians has applied for the rights to the terms ‘should’ve’ and the hashtag-friendly ‘shouldve’ in a wide range of commercial spheres. The move has confused lawyers who aren’t sure the rules can allow a company to tie up such a common expression...

A resounding win for the worlds of social and digital

As it has in millions of households across the world, Pokemon GO has taken our house by storm. My 10-year-old suddenly wants a smartphone and my 13-year-old realises she has to exit her bedroom to become part of the latest phenomenon. So far, so good. The game had more downloads in its first week than any other app in history. It is, quite frankly, huge, and is showing no signs of slowing down. While Guernsey is...

The phrase being retired from the UK government website – ‘eg’

The term ‘eg’ is being written out of gov.uk because it can sometimes be read incorrectly by software that reads webpages for those with visual impairment, for example as ‘egg’. That’s jarring to hear the wrong words, according to the team behind the government website...

#TOGETHERSTRONGER – THE HASHTAG THAT SUMS UP THE WALES TEAM AND SO MUCH MORE

It might not seem a lot. But two simple words Together and Stronger brought together in a hashtag has caught the spirit of the Wales team and its supporters in a magical way. Sure, there’s the talisman Galatico Gareth Bale. But he is clearly part of the team which has a togetherness that other teams appeared to lack. Then there is the manager Chris Coleman and the fans, who are like the 12th player in their support. Again, they are together stronger. It has been that team that has... 

The calm one – lessons from David Cameron’s concession speech

It might have been a political earthquake, but David Cameron’s response to the EU referendum result in favour of the UK leaving the EU was incredible – whatever side you were on in the debate. Having met the prime minister and heard him speak on multiple occasions, I was always struck by his calmness even in the face of very difficult problems and issues. It’s something that other people have also noticed...

Better Handling, Sir

An exasperated Sir Philip Green faced a panel of MPs last week in what has been derided as an arrogant, combative and evasive altercation.

Clearly frustrated to be there and to be held to account over the collapse of BHS, he spent his time quarrelling over the perceived intent behind questions and failing to give MPs a fair response...

Actions speak louder than words, Mr. Coe

What a difference a few years can make to a person’s reputation.

British Olympic hero, ex chairman of the FIFA ethics committee (he did a great job there), deliverer of the best Olympic games in history and a Lord, Sebastian Coe’s status was, until recently, nothing short of phenomenal...