When working with clients, we strive to utilise all appropriate mediums available. We view this as crucial to developing a fully rounded brand, honing messages and ensuring those messages reach and have an impact upon audiences and mark...
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The most recent benchmark survey of 1,300 PR practitioners by PR Week and the PRCA revealed just how different the profession is to just two years ago. If I think back even further to the beginning of the 21st...
As one of the leading UK consultancies dealing with the education sector, Liquid works with more than 50 schools, academies and colleges, communicating with both young people and their parents. From pester power to peer pr...
Over the past few years, millions of us have responded to Twitter by telling our followers what we're up to. It quickly became a new way of communication; pushing information out and receiving comments back. The ability to retweet m...
Showing sixth form students from Kent around Birmingham recently was an eye opener. Many of them were a little wary at first, having only media-inspired depictions of the UK's second city to go by. Once we...
Today we want information in 140 characters. We read newspapers and listen to the radio via the internet. Communication is constantly changing. Amid the noise, in order to create standout, we must craft messages that are targe...
Former BBC chief communications adviser Donald Steel spoke at joint PRCA/Liquid conferences in Jersey and Guernsey last week. His three themes were the power o...
Last week's Bellwether Report, which surveys marketing budgets and confidence shows that expenditure has incre...
We know the value of a varied diet. Whilst we might not be able to articulate the optimum protein/carb balance or agree on which plans are truly beneficial, we certainly seek variety. I often co...
David Maister is one of the smartest business thinkers I've come across, especially when providing insights into running professional services firms. ...
