creating a brand identity for ALTAIR

Altair is a group of high-calibre individuals who provide director-level insight and advice to the funds industry. Based in the Channel Islands, Altair's range of institutional, entrepreneurial and independent clients include private companies, investment banks and governments. Liquid worked with Altair's senior team to create a high-end corporate identity and a set of sophisticated communications tools. We designed a minimalist new logo and developed the strapline 'Alternative thinking' to reflect the firm's innovative approach to the rapidly evolving alternative funds industry.